Tira Beauty

Tira Beauty

• Client: Tira Beauty
• Designer: Ultraconfidentiel Design
• Location: One BKC, Mumbai, India
• Photos: Caleb Ming

Tira is an Omnichannel platform for cosmetics beauty products, which aims to break down barriers in the beauty space and democratize beauty for consumers across segments.

“Our vision for the brand is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in India”, says Isha Ambani, Executive Director at Reliance Retail Ventures Limited.

The design vision of Ultraconfident for Tira Headquarters starts from the roots and identity of the
brand: a young and vibrant working culture, which cheers diversity and inclusivity.
The space takes shape through organic lines and asymmetric geometries which represent self-acceptance and celebration of skin imperfections while the use of wall layers in different nude shades, symbolizes the complexity and the diversity of skin tones.

The workspace is bright and dynamic, with muted and soft pastel colours.
The dedicated workstations are placed along the glazing, to ensure direct access to natural light, with a breath-taking view over Mumbai’s iconic Skyline. This is adjoined by open breakout and collaboration areas for spontaneous meetings and workshops, which can be flexibly used with different levels of privacy by using curtains.

Ultraconfidentiel believes in emotions, in the experience of human being through the spaces. For this reason it makes each project unique from the idea to the single detail. An ethical mission as well as a technique that makes its work a stimulating story both for Ultraconfidentiel and for the users of the spaces. Each space is curated to give a modern & functional aspect to the user, keeping in mind the multi-functional trend.