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Sep
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In conversation with – Rob Venice
Unlocking the Power of Brand Integration: An Inspiring Conversation with Rob from Motive
In the ever-evolving world of design and branding, there’s a growing need for professionals who can seamlessly integrate a company’s identity into their physical spaces. Rob, the former Creative Director at Thirdway and now the founder of Motive, is one such visionary who has made it his mission to bring brands to life through thoughtful, immersive experiences.
Rob’s journey began at Denton’s, where he had the opportunity to work on a high-profile project for LinkedIn. This experience was a watershed moment, as Rob and his team were given the freedom to unleash their creativity and truly capture the essence of the LinkedIn brand. The project’s success not only showcased Rob’s talent but also opened his eyes to the untapped potential of brand integration.
After a successful tenure at Thirdway, Rob felt the call to venture out on his own. With the help of an unexpected source – an ayahuasca retreat – Rob found the courage to take the leap and establish Motive. He shares the invaluable lessons he learned, including the importance of reaching out to others for guidance and support, and how overcoming self-doubt can be the key to unlocking one’s true potential.
At the heart of Motive’s work is the concept of “brand integration” – the art of transforming a company’s identity into a tangible, immersive experience. Rob explains how Motive’s approach goes beyond just aesthetics, delving deep into the stories, values, and quirks that make each brand unique. By incorporating elements like artwork, curated displays, and subtle nods to a company’s culture, Motive aims to create spaces that truly reflect the essence of the client.
One of Motive’s notable projects is their work with Ezra, a coaching company with offices in London, Toronto, and New York. Rob shares how the team has approached each location, ensuring that the brand’s DNA is honoured while also incorporating local influences and celebrating the unique aspects of each city. This collaborative process highlights Motive’s commitment to understanding and adapting to the specific needs of their clients.
Looking to the future, Rob’s ultimate dream is to expand Motive’s reach beyond the traditional office space, becoming a go-to resource for creative solutions across various industries. Drawing inspiration from the likes of Pharrell Williams, Rob envisions Motive as a hub of innovation, where people come to tap into the team’s unique way of thinking and problem-solving.
Rob’s journey and the work of Motive serve as a powerful testament to the transformative power of brand integration. By seamlessly blending a company’s identity with its physical environment, Motive is redefining the way we experience and connect with the brands we interact with every day. As the design industry continues to evolve, Rob’s insights and vision offer a glimpse into the future of creating truly immersive, meaningful spaces.
If you want to hear the full conversation click the link below to listen on Spotify.
“Go beyond the aesthetics, delve deep into the stories, values, and quirks that make each brand unique”
Rob Venice
Listen to the full conversation on Space by Stansons – A conversation with Rob Venice.
